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CompanyStyllrax, Delhi NCR
Duration6 months, 2025
RoleProduct Designer, end-to-end UX/UI
PlatformsMobile app, web, salon dashboard
Ownership
Ran field research with the founder, designed every customer and salon screen, and worked with a small engineering team through launch. Tools: Figma, Photoshop.
Impact · First 40 days
Salons moved from walk-ins to online bookings.
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Styllrax launched in September 2025 across Delhi, Noida and Ghaziabad. Online bookings replaced guesswork for customers and phone-and-WhatsApp coordination for salons.
Product preview
Book a stylist in a few taps.
The main booking flow, from home to a confirmed slot.
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The problem
People booked almost everything online, except haircuts.
Most salons in Delhi NCR had no way to manage availability. Our hypothesis: if salons took bookings online, they would fill more slots and customers would stop waiting in queues.
What changes for the customer?
Switch Styllrax on to compare.
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USD 10.8B market, mostly offline
India's salon market in 2024. Discovery ran on Google Maps, Instagram and word of mouth.
Two sides, one booking
Customers needed certainty. Owners needed a schedule. A booking app alone fixed only half of it.
Research
We went into the salons before designing anything.
Method
In-person conversations with salon owners and waiting customers across Delhi NCR.
Question to owners
“How do you manage bookings and cancellations today?”
Synthesis
Notes grouped by who felt the problem. Both sides had one, so we built for both.
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Competitors
Platform
Discovery
Booking
Live availability
Stylist info
Salon tools
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Insight:
No app gave salons a schedule. Walk-ins stayed the real competitor because they cost nothing up front.
Key decisions
Three decisions shaped the product.
How one booking moves
Customer appPartner app
01
Open the app
02
Find a salon nearby
03
Check services and prices
04
Pick stylist and slot
05
Review and pay
06
Booked
Request
Confirmed
The salon owner never leaves the partner app. Each request shows customer, service, stylist and payment, so one tap settles it.
Partner
New request arrives
Partner
Approve in one tap
Final product
The customer app and the partner app on iOS.
Lessons
What launch taught me, and what I'd change.
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Next time
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